Alexis Clements, the founder of Dollhouse Botanicals, is called the Witch of Flowers by her loyal and ever-growing customer fan base, due to her talented ability to formulate botanical oils to help effectively reduce and resolve various skin and hair care problems as well as her self-presentation, her kindness, and mysterious aura. Witchy tattoos, elegant modern floral dress styles that seem to belong to another time period -Alexis radiates regal feminine power.
She was skilled in formulating years before she ever established Dollhouse Botanicals as a small business, providing friends and people in her community with successful hair growth, acne, eczema, anti-aging, and dry skin formulas made with high-quality ingredients that seemed to do the trick for most of her customers, many of whom encouraged and supported the establishment of the small business so that they could order right from home rather than traveling to Alexis for more products.
Alexis favors witchy tattoos and is very fond of floral fashions which primarily consist of long regal dress styles from the late 1800s to the early 1900s. Centuries ago, if a woman possessed gifted talents in "healing" using botanical herbs and "potions", especially a woman who dressed in such fashions with said tattoos, that woman was identified as a "witch", whether she be rich or poor. The name was created by a group of customers, and it simply fit, spread, and kind of stuck, birthing Alexis's beloved nickname "the Witch of Flowers". However, the name is meant as a loving term of endearment and appreciation- not as an insult by any means!
Dollhouse Botanicals was geared toward let's say...those fascinated with the elegance and beauty of historical traditions in remedies, parties, and fashion. These products also often cater to, let's say...Game of Thrones fans. For instance, those who enjoy wearing their hair in Targaryen braids, Viking braids, and locs, sometimes referred to as deadlocks), vintage-modern fashions, and customers who enjoy the beauty of bottled oils in the Medieval, Renaissance, or Victorian era aesthetic, hence, floating flowers in natural botanical oils and the use of clear bottles.
Lovers of Dollhouse Botanicals tend to enjoy threaded hair styles, such as braids oiled in aromatic botanical fragrances -a vintage trend which historically suggested one's high status, femininity, masculinity, or spirituality-a concept that Dollhouse Botanicals has brought back to life.
Alexis Clements designed her face oils and fragrant hair oils for women who desire to stand out and be admired for their unique traits, such as wearing beautifully scented braids or locs in the hair and using luxurious visually inspiring face oils that symbolize the beauty of nature and history-things that are not excessively trending or so easily accessible in products.
"Women can have their own signature hair scent and their own unique way of skin caring with a product that makes them feel motivated to use it consistently. I don't believe all women should walk around using the same over-popularized products or that women should all smell like vanilla-a scent that is so common your boyfriend's ex-girlfriend probably smelled identical to you because the smell is so cliche. That's cringe. It's forgettable. When my husband smells me-I want him to think only of me. I love sensorial natural products because they are so strongly attached to memory through vision and smell- and that has an effect on the people around you and how they perceive you. My products are for the woman who desires to stand apart from the crowd, hair giving off an aroma of beauty, luxury, and health to anyone near enough to be blessed with the aroma, in addition to carrying herself with kindness, thoughtfulness, and self-discipline, which, in my humble opinion is the only true form of regality as exhibited by countless admirable queens throughout history. My oils are for all women who delight in being uniquely attractive, a little vintage, and for those who dare to be memorable." -Alexis Clements, the Witch of Flowers
If Alexis Clements is indeed a witch, then she is definitely a good witch-as her products continue to make women feel like happy, gorgeous goddesses, creative, and confident with their own individuality. It inspires women to stand out and be themselves with pride and dignity, and allows those drawn the lifestyle (scented hair, renaissance balls, regal dress fashions, flawless fragranced braids scented with Dollhouse Botanicals healthy, natural oils) the opportunity to be a part of an almost secret, alluring culture of historic regal aura, and quite a few customers, male and female alike, have discovered new romances, initiated by compliments on the smell of their hair!
Just Found Out About the Witch of Flowers and Dollhouse Botanicals? It's No Surprise...In Fact, it is Intentional!
Dollhouse Botanicals is not designed to become the next trend, rather, it's an "indie-brand"-at least for now. Alexis prefers to have a low-key presence on many public platforms, retaining the "hidden gem" aspect of the small business and brand name, and stoking increasing interest in the mysterious Witch of Flowers herself.
Alexis Clements currently avoids paying influencers to tell others that they really enjoyed Dollhouse Botanicals's products, preferring genuine customer reactions over false brand hype ups. Even though customers may not search for her brand for trendy purposes, they seem to remember just fine what the product was called, what it smelled like, what it looked like, and how it made them feel, and they definitely know how to come back and find it, which is a sign that customers are genuinely attracted to the products rather than the brand's name popularity. So, maybe she's on to something.
Interesting New and Facts About the Witch of Flowers
- Alexis Clements just celebrated a wedding in Las Vegas, Nevada on June 6, 2026, at the Chapel of the Flowers! (Which is very fitting for the Witch of Flowers). Congratulations!
She has decreased product prices for the remainder of the year so that more people can afford to experience Dollhouse Botanicals products.
The "Witch of Flowers" is not just Alexis Clements's nickname, but the name has also become a small underground culture, with a number of women adopting the Witch of Flowers "lifestyle", expressing similar modern-vintage dress styles, flaunting signature hair scents by Dollhouse Botanicals, intricate braid styles and locs, and improving overall self-presentation in honor of the Witch of Flowers and the concept behind Dollhouse Botanicals.
Alexis Clements donates free products to charitable events and causes, including those advocating for healthcare and survivors of domestic violence and sexual abuse.
The Witch of Flowers is in the process of training more "witches" of flowers which is super exciting. Women interested in becoming a part of the exclusive culture and those who are accepted will have unlimited access to unlisted and custom products as well as training, friendship and bonding vacations, celebrations, collaborations, special events and outings! For information about how you can be a part of this, simply email beauty@dollhousebotanicals.com or text 1-877-325-6667 with your inquiry.
Stay updated about the Witch of Flowers and Dollhouse Botanicals products and events by following @DollhouseBotanicals on Facebook or subscribing to Dollhouse Botanicals email via the website!
Plans are also brewing to open a physical location and bar within the next year. Maybe you'll see her around. (wink).
-Brandy Kade, DB Representative and Content Writer